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Bipin Kumar

Services

Performance Marketing Built Around Better Decisions

I work across paid acquisition, landing pages and measurement — with a focus on understanding what the data actually supports before making optimisation decisions.

Most accounts do not need more activity. They need a clearer view of which numbers are load-bearing, and a plan that follows from it.

01

Meta Ads & Lead Generation

End-to-end Meta lead generation: building the campaign structure, deciding what a lead should actually be, testing creative properly, and analysing cost per lead against something more useful than the platform average.

Best suited for

  • Real estate
  • Local businesses
  • Education
  • Lead-generation businesses

What this includes

  • Campaign setup
  • Campaign structure
  • Audience strategy
  • Creative testing
  • Lead forms
  • Optimisation
  • CPL analysis
  • Lead quality measurement
  • Retargeting

Documented evidence: Scaling Meta lead generation in Patna

03

Landing Pages & Marketing Websites

The step between a paid click and an enquiry — and the one most often treated as somebody else’s job. Campaign landing pages and marketing websites, built as part of the acquisition work rather than handed off separately.

What this includes

  • Campaign landing pages
  • Marketing websites
  • Mobile-first layouts
  • CTA optimisation
  • Form UX
  • Campaign-message alignment
  • Basic tracking

I build landing pages that match the ad, work well on mobile, and make it easy for people to take the next step — with clear CTAs, simple forms and tracking.

04

Tracking & Measurement

The layer most accounts skip. Deciding what a conversion means, checking whether the platforms are recording it, and making the same outcome comparable across channels so budget decisions rest on something solid.

What this includes

  • Conversion tracking review
  • Conversion definitions
  • Meta and Google measurement
  • UTM structure
  • CRM funnel thinking
  • Offline conversion strategy
  • Cross-channel measurement

Documented evidence: Auditing five ad accounts before optimising them

The full path

The ad is only the beginning.

Ad platforms can optimise the first two steps well. Everything after that depends on decisions made outside the platform — what counts as a lead, how it is qualified, and whether the outcome ever gets reported back. That is where most performance problems actually live.

  1. Ad

    Reach and intent

  2. Landing Page

    Message match and form UX

  3. Lead

    A recorded, defined event

  4. Qualification

    Is this lead real and relevant?

  5. Business Outcome

    Site visit, booking, admission, sale

Process

How the work runs

Five steps, in this order. Each one exists because skipping it makes the next unreliable.

  1. 01

    Understand

    The business, the offer, what a good lead looks like, and what a genuine outcome is worth. Before any account access.

  2. 02

    Audit

    Campaign structure, spend allocation, conversion definitions and tracking status — establishing which numbers can carry a decision.

  3. 03

    Build

    Campaigns, audiences, creative and landing pages, structured so that performance differences are readable rather than blended away.

  4. 04

    Optimise

    Budget, bids, audiences and creative — against the metrics the audit established as trustworthy, not against whatever the dashboard shows first.

  5. 05

    Measure

    Closing the loop: connecting platform events to CRM and business outcomes so the next round of decisions is better informed than the last.

Not sure which part of your funnel needs fixing?

Send me what you have — account access, exports or even screenshots — and I will tell you what the data supports and where it stops.

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