Meta Ads & Lead Generation
Campaign setup, audience strategy, lead generation, creative testing, lead forms, optimisation, CPL analysis and lead-quality measurement.
Performance Marketing · Meta Ads · Google Ads
Performance Marketing That Turns Ad Spend Into Measurable Growth
I help real estate and local businesses generate and improve leads through Meta Ads, Google Ads, conversion-focused landing pages, and better measurement.
Real campaign evidence. Clear measurement. No inflated claims.
Documented campaign evidence
- documented ad spend
₹1.11L+
documented ad spend
Documented- Meta form submissions
1,617
Meta form submissions
Verified- ad accounts documented
5
ad accounts documented
Documented- campaign evidence
15 months
campaign evidence
Documented
Based on documented campaign exports and analysis. Metrics have defined limitations and are presented conservatively.
The approach
I don’t just run ads. I diagnose what the data is actually telling you.
Good performance marketing is not just about launching campaigns.
It is about understanding the whole path — and knowing which part of it is actually costing you.
- Ad
- Landing Page
- Lead
- Qualification
- Business Outcome
I combine campaign execution with analysis and measurement so that optimisation decisions are based on evidence rather than assumptions.
Services
Four areas, one job: making spend accountable
Acquisition, the page it lands on, and the measurement that tells you whether either worked.
Google Ads & Search Acquisition
Search campaigns, campaign structure, keyword analysis, bid strategy, conversion tracking review, search-term analysis and performance diagnosis.
Landing Pages & Marketing Websites
Conversion-focused landing pages and marketing websites designed around campaign intent, mobile experience, clear CTAs, forms and basic measurement.
Tracking & Measurement
Conversion definitions, Meta and Google tracking review, UTM structure, CRM funnel thinking, offline conversion strategy and cross-channel measurement.
Evidence
Selected Campaign Evidence
Real campaign data, decisions and limitations — not polished numbers without context.
Real EstateMeta Ads
Scaling Meta Lead Generation in Patna
Residential real estate lead generation on Meta across two campaign cohorts — what the exports show about spend, lead volume and cost per lead, and what they do not.
- cohort CPL
₹106.66 → ₹32.29
cohort CPL
Calculated- recorded leads
77 → 1,540
recorded leads
Verified- Meta form submissions
1,617
Meta form submissions
Verified
Read case study
Multi-accountMeta + Google Ads
Auditing My Own Ad Accounts
A review of five ad accounts across Meta and Google, carried out before treating any performance number as a basis for optimisation.
- documented spend reviewed
₹1.11L
documented spend reviewed
Documented- tied to unreliable measurement
₹38.9K
tied to unreliable measurement
Calculated- of documented spend
34.9%
of documented spend
Calculated
Read case study
Education / PreschoolGoogle Ads
Diagnosing Preschool Google Ads
Three preschool Google Ads accounts, reviewed campaign by campaign to work out which reported numbers could carry an optimisation decision and which could not.
- documented spend
₹20.19K
documented spend
Documented- recorded conversions
12
recorded conversions
Verified- reported leads vs recorded conversions
171 vs 0
reported leads vs recorded conversions
Reported
Read case study
Real EstateMeta + Google Ads
Cross-Channel Meta + Google Ads
Paid acquisition documented across two platforms for one residential real estate client, and what it takes before the two can honestly be compared.
- managed across five campaigns
₹15,772.75
managed across five campaigns
Documented- verified Meta leads
191
verified Meta leads
Verified- Google Search clicks
773
Google Search clicks
Documented
Read case study
How I work
Measurement first, then scale
A sequence, not a menu. Each step exists because skipping it makes the next one unreliable.
01
Understand
The business, the offer, what a good lead looks like, and what a genuine outcome is worth. Before any account access.
02
Audit
Campaign structure, spend allocation, conversion definitions and tracking status — establishing which numbers can carry a decision.
03
Build
Campaigns, audiences, creative and landing pages, structured so that performance differences are readable rather than blended away.
04
Optimise
Budget, bids, audiences and creative — against the metrics the audit established as trustworthy, not against whatever the dashboard shows first.
05
Measure
Closing the loop: connecting platform events to CRM and business outcomes so the next round of decisions is better informed than the last.
Why work with me
What you can expect from the work
Four commitments that hold whether the numbers flatter me or not.
Evidence before assumptions
Every figure I show you is labelled with how it is known — documented, calculated, platform-reported or unverified. You should never have to guess which is which.
Measurement before optimisation
I check whether the conversion data deserves to be optimised before touching budgets. In my own accounts that check found roughly a third of documented spend reporting numbers I could not stand behind.
Analysis, not just execution
Campaign work is the starting point. The value is in reading what the account is telling you — which campaigns differ, why the spread exists, and what is worth testing next.
The whole funnel, not just the click
Ad, landing page, lead, qualification, business outcome. I work across the full path rather than optimising one step and hoping the rest holds up.
About
I care about what happens after the click.
I’m Bipin Kumar, a performance marketer based in Patna, working across Meta Ads, Google Ads, lead generation, landing pages and measurement — with a strong focus on real estate and local-business marketing.
A self-audit of my own ad accounts is what shaped how I work now: before scaling a campaign, make sure the numbers deserve your trust.
Next step
Have a campaign that needs a second look?
Send me your campaign setup and reporting. I will review the structure, the measurement and the obvious opportunity areas, and tell you plainly what the data supports.
An initial assessment based on the information you provide — not a guarantee of performance.